AeschTunes

MC Hammer is co-founding an internet startup called DanceJam.com. Hammer, whose real name is Stanley Burrell, will also serve as DanceJam.com’s chief strategy officer.

DanceJam.com will be an internet hub for sharing and watching dance videos. The site is also planning to stage head-to-head competitions, where contestants submit videos that will be judged by the website’s viewers. In addition, DanceJam.com plans to provide dance demonstrations and information on a wide variety of dances. The site hopes to make money by grabbing a piece of the Internet advertising market.

DanceJam.com is expected to make its debut in mid-January.